What's happening to our businesses today during this pandemic is a lot like what happened to me when I got that double brain injury a few years ago. So when I spoke with Mandy Balak in the green room, this is how I explained it to her.

Project Lemons-to-Lemonade is actually just to bring hope honestly. When I came up with the idea, I was thinking, oh my goodness, this is just like my brain injury.

I remember thinking that the only way I turned things around for me was when I finally started to have hope… because there was a while where I couldn’t read, my eyes weren’t working, I couldn’t remember stuff, and I couldn't talk properly.

After everything went down on March 15, 2020, I thought about all those entrepreneurs and medium-sized business owners who were impacted the most. They’re the ones who hire a ton of people.

So I thought, I need to do something, and I’m really big on building communities. I thought I would reach out to all the people I’ve met over the last 10 - 20 years and ask them to share their knowledge.

So one of the things that I did when I had the two brain injuries was that I started teaching, because it just makes me feel so good to help.

The idea is to share as much knowledge and teach as much as we can because we need to work together, and we need to help each other.


  Posted: Wed Apr 15th 2020 12:00pm  2 years ago
Profile PictureWritten By: Dafne Canales

Founder and CEO of the innovative digital marketing software company, Spartan Spark, Dafne Canales Lees has earned her reputation as the Data-Driven Digital Storyteller. Her 7-Second Trust Formula uses behavioural marketing strategies to create client trust via digital marketing platforms for a more personalized user experience that translates into additional sign-ups, sales and increased profits.

A member of the Neuromarketing Business and Science Association and the Society for the Advancement of Behavioural Economics, Dafne travels monthly to California to attend meetings with her advisory board. A sought-after speaker and facilitator, this creative innovator never stops giving of her time and talent, even teaching corporate in-house marketing teams the latest digital marketing strategies.

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