Make sure all 3 (the butcher, the baker, the candlestick maker) are working in harmony.
Often, when working with 'SEO experts,' all they think about is SEO and not the big picture.
It could be:
Everything needs to revolve around this goal.
and then using your content to think about the customer journey:
If you're doing the right thing for the client experience and you educate with valuable content, you WILL see results.
There is no point in gaming the system. If you want long-term results, the best solution is to always keep the client's experience in the front of your mind.
Think of it this way…
What would you do differently if you positioned yourself as the Wikipedia of your industry?
If you were the go-to resource, what would your job description look like?
Perhaps something like this:
WANTED: Someone to make this business more money… $$$.
We're looking for a group of passionate data geeks who have run a ton of experiments so that they understand what it takes to get results.
It should be a team that will create a great customer experience on our website, social media…basically, all over the web.
It's an ever-changing, multi-dimensional process.
How do we know that? It's because Spartan Spark has an algorithm that follows changes in the search engines. Our algorithm, developed by tech guru Bernie et al., gets updated on a weekly basis to keep itself current.
Then, we combine that with countless experiments, Dafne's love for neuromarketing, and her immersion in guerilla-style marketing for the last 20 years.
Let's just say… we know a little about the topic.
Founder and CEO of the innovative digital marketing software company, Spartan Spark, Dafne Canales Lees has earned her reputation as the Data-Driven Digital Storyteller. Her 7-Second Trust Formula uses behavioural marketing strategies to create client trust via digital marketing platforms for a more personalized user experience that translates into additional sign-ups, sales and increased profits.
A member of the Neuromarketing Business and Science Association and the Society for the Advancement of Behavioural Economics, Dafne travels monthly to California to attend meetings with her advisory board. A sought-after speaker and facilitator, this creative innovator never stops giving of her time and talent, even teaching corporate in-house marketing teams the latest digital marketing strategies.
“Spartan Spark’s general CRM system and their entire platform was a complete game-changer for management of contacts, management of leads. Their entire system for web presence and digital marketing was why we hired them in the first place.”” -Kimberley Simonson, Marketing Manager, One Eye Industries.